I've been reading a lot of grumpy ol' complaints about the new Starbucks logo. Possibly because since 1992 nearly everybody has come to be able to recognize it, whether or not they drink coffee. It certainly does wind people up when big companies decide to re-brand - Ikea switch their customised Futura to Verdana in 2009, and suddenly everyone's an expert on appropriate typefaces for a Swedish furniture store.
I, however, like the new logo. It already seems to make the old logo look distinctly '90s and it was only released last month. Good decision to focus on the iconic green too, it's a refreshing move forward for the brand. Not to groundbreaking not to complicated. As it should be.
