Monday, 17 January 2011

The most awful olympic logo ever?

Everybody agrees that Otl Aicher is an impossible act to follow, but the British attempt at branding the Games really is surprisingly poor. The jagged lines and cross style look undeniably like a swastika - if you can't see it just close your eyes a little. I've even read somewhere that some people see Lisa Simpson having sex; I can't imagine what made them think of that, but I can see it (with a little bit of imagination). The point is, with the huge excess of incredibly good, appropraite design, why is this the best we could do? I think it's a little bit embarassing for British design.
They typeface is equally awful.

I suppose the good thing is it will only be around until 2013, after which it will be decidedly out of date.