Thursday, 9 December 2010


Everyday I walk past a bus shelter with this poster for the new Marc Jacobs fragrance (shot by Juergen Teller, I believe) and it only occurred to me recently how utterly repulsive and ineffective I find it as a piece of advertising.
Firstly, Jacobs' move from utter geek to creepy Italian model in about 5 years annoys me. I used to like him for being the quiet chubby wallflower who rejected the blatant sex appeal of his fashion colleagues. Lookin' fine for 47 though, even if he does sport a spongebob tattoo.
Secondly, the image reminds me of the overly greasy, cheap and clichéd campaigns that have been around ever since Steve Meisel thought he'd shoot soft porn for Calvin Klein and got away with it.
Lastly, and I have done no conclusive research here but, does this kind of advertising actually appeal to the heterosexual male?
Why is it so hard to come up with new ideas? I suppose the success of this campaign may be in the fact that every time I see the poster I can't help staring at it, even if it fails to be appealing.
Also, Tom Ford for Gucci anyone?